Methodology

From a methodological point of view the project will create an enlarged knowledge platform, by including four research centres with expertise in the area (Governance, Competitiveness and Public Policies, University of Aveiro; Anglistics Studies, University of Lisbon; Applied Economic Studies, University of Azores; Social Sciences Research, University of Minho). The project will bring together researchers from Portugal, England, Australia, Brazil and Sweden (some of them are already consultants of the ongoing project).

Being tourism a diversified sector, comprising different products and environments, the empirical study will be stratified into the seven Portuguese regions, which explains the involvement of the participant universities and polytechnics, covering the whole country. The study will be extended to Brazil, so more empirical evidence and cross national comparisons may be established.

Secondary sources (statistics and previous projects) will be used. Nevertheless, most of the data will arise from an extensive fieldwork directed to all Portuguese tourism organizations and companies. Data will be collected through an online questionnaire. A high rate of response will be expected because the project includes the leading governmental gender organizations (CITE and CIG) and the Portuguese Tourism Confederation, therefore questionnaires will be sent directly by the national representatives of tourism organizations. The research group will follow the same approach as in the previous project, which resulted in 3000 responses, a number well beyond the usual rate of response. Alongside multi-varied analysis, semi-structured interviews and regional workshops will help to interpret data. [see more information]

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