III. METHODOLOGY
Methodology

As with Gentour I, Gentour II relies on solid research which was developed upon strong methodological rigor and in collaboration with an experienced and multidisciplinary research team. An enlarged knowledge platform was created as governmental gender organisations, national representatives of tourism organisations and 4 research centres, namely:

      » Unidade de Investigação em Governança, Competitividade e Políticas Públicas, da Universidade de Aveiro;
      » Anglistics Studies, University of Lisbon;
      » Applied Economic Studies, University of Azores;
      » Centro de Investigação em Ciências Sociais, da Universidade do Minho.

In these projects several renowned researchers/consultants from Portugal, England, Brazil, Sweden, India and Australia were also involved.

Being tourism a diversified sector, comprising different products and environments, the empirical study will be stratified into the seven Portuguese regions (NUTs II Norte, Centro, Lisboa, Alentejo and Algarve, as well as Madeira and Azores), which explains the involvement of the participant universities and polytechnics, covering the whole country. The study will be extended to Brazil, so more empirical evidence and cross national comparisons may be established.

Secondary sources (statistics and previous projects) will be used. Nevertheless, most of the data will arise from an extensive fieldwork directed to all Portuguese tourism organizations and companies.

Two complementary approaches will be utilised – quantitative and qualitative – by collecting primary data through three different tools: an online survey, semi-structured interviews and regional workshops.

In the first stage, an online questionnaire will be used to for surveying tourism companies and organisations in the public and in the private sectors and will be directed at top-management positions in the tourism sector/industry, targeting senior managers and directors, CEOs and Heads of Service/Department/Sector. Tourism companies and organisations will be selected based on a regionally stratified (by region – NUT II – and sector of activity – according to the Tourism Satellite Account) sampling technique.

This dataset (collected in the quantitative study) will provide key information not only to analyse gender equality in tourism organisations and companies, but in order to deeper understand the organisational structure of tourism companies, as well as their priorities, strategies for growth and most commonly felt constraints, semi-structured interviews with key elements from the tourism industry were also designed.

Simultaneously, seven workshops were organised, one in each Portuguese NUTs II: North, Centre, Lisbon, Alentejo, Algarve, Azores and Madeira. These workshops will range from brainstorming sessions with stakeholders of the tourism industry and the academy (including public sector entities, NGOs, private associations, business associations, etc.), to sessions for the dissemination of preliminary results. These events will provide ground for the discussion of regional specificities of the tourism industry and employment and will boost the creation of a national tourism research network for gender issues in the tourism sector.


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